As well as football, David Beckham is a name synonymous with fashion brands. He has modelled for/collaborated with adidas, Emporio Armani, and even had his own line with fashion powerhouse Marks & Spencer (sarcasm, just incase you thought I was serious). For real though, he’s been a bit of a fashion icon in his time, so this move wasn’t exactly surprising on his part.
This time Becks is hoping to do better than he did with Marks & Sparks (flop) and infact launch his own line with high street retailer H&M. The line is supposedly going to concentrate on underwear, something David had great experience with in his Armani days.
The “Bodywear Range” (seriously though, where else do you wear your clothes if not on your body!?) is set to launch around the world and the current release day will coincide with Valentines day 2012.
“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, said Simon Fuller, David Beckham’s long time business partner.
We’ll bring you updates as and when.
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