New Fashion Film.

PARIS–Last night at soon-to-be It-club Silencio (think Gold Bar plus fashioninn4us.blogspot.comKenmare),Proenza Schouler‘s Jack McCollough and Lazaro Hernandez along with POPmagazine threw a party to celebrate the release of their new Harmony Korine-directed fashion film, Snowballs. The title is entirely misleading because not only is there nothing snowy or bally about this film, but snowballs also connote a sort of childhood cuteness (a snowball fight! fun!) and this film is not that. It’s disturbing and most of the posh fashion-y crowd (which included both Traina sisters and Lauren Santo Domingo) left the screening room feeling a bit unnerved and gripping their champagne flutes a little tighter. The creepy baby voices singing, the models dressed up like Native Americans with distorted faces and feet shod in trash bags, the not-so-sober rotund shirtless Southern preacher type character in a trailer, the part where the shirtless fat Southern guy and the two characters dressed up as Native Americans all dance together in a circle–it’s provocative to say the least.

Jack McCollough even acknowledged to WWD that the film is “not like a sales vehicle. It’s a sales deterrent if anything.” But that’s precisely why it’s awesome. The film showcases Proenza Schouler’s fall collection–clothes that were very pretty on models on the runway–and takes them out of context and into a really wacked out Harmony Korine story, rendering the togs virtually unrecognizable and not the least bit pretty. And since fashion is most often about being pretty, it’s nice to see something that bucks the trend. Props also to POP’s Vanessa Reid who styled the film.

Click through for some lovely party pix, also known as photos of Olivier Zahm being wonderfully ridiculous. Also? The Proenza boys do a stellar blue steel.

**Photos: Courtesy PR Consulting