The ILGWU sponsored a contest among its members in the 1970s for an advertising jingle to advocate buying ILGWU-made garments. The winner was Look for the union label. The commercial featuring the famous song was parodied on a late-1970s episode of Saturday Night Live in a fake commercial for The Dope Growers Union and parodied on the South Park episode "Freak Strike" in a public service announcement calling for daytime talk shows to have real, physically deformed freaks on their shows instead of freaks who are actually "stupid trailer trash from the South".
The Union's "Look for the Union Label" song went as follows:
Look for the union label
When you are buying a coat, dress, or blouse,
Remember somewhere our union's sewing,
Our wages going to feed the kids and run the house,